Name of store: 47frocks
Where are you? 47 helwick street in Wanaka
Tell us about your store, what's it all about? A collection of our favorite NZ labels and a couple of internationals. A true boutique style that is all about making everyone welcome and having high end fashion accessible. The store is bright and pretty, there is the odd twist of the outrageousness and of course we have the grungy, rocker side. It is a collaboration of personalities and the result is something for everyone.
What's on the stereo? Florence and the machine, Angus and Julia stone, gaga (were preparing for the concert), nikka costa and some opera.. it depends who's on!
Favourite new label? Lela Jacobs - loving the fabric, prints and clever design - it has been a great addition to our store.
Big Winter sellers: NomD and Zambesi constantly lead the pack...
Favourite snacks? Cheese scones from Federal diner next door - best ever!
Styling tricks? Make the time to try everything you like on. Don't reject them on the rack because you don't think it will work. Experiment with mixing patterns and textures and make it more interesting than the expected. Learn how to use belts and make sure you have a few in your wardrobe that work for you. Always add jewellery that you love.
